Amanda Whitlatch
Graphic Design
Marketing
Creative
Design
Portfolio
Have you ever met one of those people up and making the most of their day by 5am? I’m one of those crazy people… I utilize the early morning hours to squeeze in much needed self care and personal development time, listing to audio books and working on projects that require my utmost attention.
I have a serious passion for learning new skills and bettering myself in every way possible both personally and professionally.
I currently run my own marketing business called Evermore Solutions. I’ve worked with clients all over the world, in all phases of business, from idea to execution.
One of the most rewarding things about what I do is helping a client take an idea and turn it into a successful product, and in the very best cases, seeing the end user enjoy the product.
My free-time is filled with Photography, online skill building tools, and business planning and I wouldn’t have it any other way.
Some of my favorite pieces
It’s hard to narrow down my absolute favorite design pieces after over 10 years in the design field. I often find myself most proud of a set of designs that have been created for a particular company as opposed to individual pieces, but these are some of my designs that i’ve been particularly proud to say I designed and companies I’ve had the pleasure of working with.
Skills & Services
As I learn and grow in this world of technology, I strive to offer services that align with the needs of the market, utilizing resources from various sources and avenues helps me to understand the marketplace at different points in the sales and marketing process.
Graphic Design
People today are highly influenced by visual graphics. Some form of visual media is presented in almost every sale and decision that is made. Typography and color theory are a few of the ideas I use when determining what will influence an audience through the use of design. I use these ideologies througout my designs when creating branding of all kinds for clients such as Logos, social graphics, television and printed media.
Web Design
When I was going to school, the biggest web design platform was Adobe Dreamweaver, and utilizing Adobe Flash was a critical tool in creating moving graphics on your webpages, but now-a-days, it seems that WordPress and Shopify have completely taken over. I’ve noticed a big shift in the web design world over the last 10 years, it seems the more simple the site is, the faster it loads, which is essential for SEO purposes. Additionally, other site builders similarly to wordpress like Sitelio, Godaddy and Wix make for an environment where even the most basic of designers can create attractive sites that are easy to maintain and manage.
Photography
I can’t remember a time in my life that I didn’t love the feeling of capturing a memory in the form of a photograph.
After graduating from SCC, I found myself working at a portrait studio, where I learned more about my DSLR camera and posing techniques for family photography. After obtaining the skills of photo editing at SCC, and learning to pose, I started my own photography business. I still take family photos, but also enjoy utilizing my skills for product and food photography as it helps in the process of creating great graphics for my design and marketing ventures.
Local & Online Marketing Strategy
What is a product without a plan? Well, its bascially just a sinking money pit.
The average consumer has to see a product about 9 times before they make a purchase, even if they’re interested in a product! With all these social media platforms, emails, text messages, billboards, tv and radio commercials, banners and signage, sometimes this task can seem overwhelming, thats why the most important thing to know is your target market inside and out, but that doesn’t do any good if you have no idea where they spend their time. Every successful business has a marketing plan, and every successful marketing plan is backed by influential design.
The Marketing / Design Gap
Theres often a disconnect between the designer and the marketing expert. Many marketers know how to get the numbers but don’t know how to create visual graphics that appeal to their target audience, and many designers know how to get the attention, but they don’t exactly have a plan for getting in front of their target audience. I like to think this is one of the key factors that sets me apart in my field. I’ve sought out and continue to search for ways that I can bridge the gap between marketers and designers to most effectively create successful businesses both locally and through online avenues.
Copywriting
The key to good copy is to not only understand your audience, but also understand the platform. Who are you trying to reach, and how long do you have before they look away? Also, what tone will relate to them on a personal level? I have received a digital copywriting certification through DigitalMarketer.com which allows me to evaluate the target market and help the companies I work for relate to their audience in a way that produces sales.
Let’s Start Something AMAZING
Say Hello!
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